3FM – A Serious Request

Serious Request is a family of annual multi-day, multimedia fundraising events for International Red Cross initiatives, typically hosted by radio stations in the week before Christmas. The project was begun in 2004 by Dutch public pop music radio station 3FM. Serious Request projects have since been adopted in Belgium, Switzerland, Sweden, Kenya, South Korea, Austria, Latvia and Portugal.

In 2016 (the ‘Breda’ edition), 3FM uses Brush Crush font for flyers, website and just about everything else.